24 August, 2016 – LONDON – Lumeon, a digital health company delivering Care Pathway Management (CPM), announced that it has named Mike Wilkinson to the newly created role of Vice President of Marketing and Product Management. In his role, Mike will work to expand and deliver on Lumeon’s Care Pathway vision, providing better care at less cost. Wilkinson will serve on Lumeon’s Executive Management Team.

Wilkinson is a senior marketing professional with more than 25 years’ experience delivering go-to-market strategies for global companies like BroadSoft, Alcatel and Newbridge Networks. In those various roles he assisted service providers in packaging, monetising and launching their cloud-based offerings. At Lumeon, Mike will apply his expertise to forging Lumeon’s leadership position in this exciting new market category; detailing the Lumeon Care Pathway Manager roadmap and expanding the company’s Marketplace and Community efforts.

Robbie Hughes, CEO, Lumeon, said, “Mike brings considerable global experience in developing and delivering go-to-market strategies for brand names like Vodafone, BT and BroadSoft. His knowledge of the cloud market and scaling businesses will be beneficial as we continue to grow into new markets.”

A senior cloud professional with significant global management experience, Mike has spent his career in various senior marketing roles, gaining experience at major North American and European high tech multinationals. Most recently he served as VP Go to Market for BroadSoft where he led a team that worked closely with service providers in EMEA, US and APAC regions assisting them in developing cloud-based unified communications services based on BroadSoft’s software or cloud platform.

“Having been immersed in marketing and go to market strategies for the past 25 years, I have a strong working knowledge of the cloud market globally and the real-world metrics of a successful cloud business,” said Mike Wilkinson. “Lumeon already has a strong reputation and sizeable share of the UK independent healthcare market working with customers like Bupa, Alliance Medical and Nuffield Health, so I’m excited to help them scale the business into new markets.”